Our Company

Our Main Goal is Customer Satisfaction!

We achieve this by:

Offering a Wide Variety of Products

Low Minimum Packs

Efficient and Economical Freight

Excellent Customer Service

In the Beginning

Our company began as an antique shop in the home of Mark and Cleo Will in 1952. Together they expanded from antiques to antique repreductions, beginning their wholesale business in the basement of their home and shipping from their garage. Once they outgrew their home, they moved their office and warehouse to downtown Waseca. Mark was also a charter member of the UMAGA-Upper Midwest Area Gift Association.
Richard, their son, purchased and incorporated the company and expanded it into a larger trade area in 1973. As the business grew, more sales representatives were hired and Will's began showing at the Minneapolis Gift Mart. We are now a nationwide distributor of gift, seasonal, lighting, home decor and floral products. We also develop and import some of our own products.


In 2003, Eric Will and Tracy Will-Pomeroy purchased the company from their father. Currently, we have six sales representatives in the field covering nine states and are expanding our sales force in the New England area. We have over 3500 products in our line and continue developing exclusive items which distinquishes us in the market. You will find our premier showroom at the Minneapolis Gift Mart in Minnetonka, MN.
Our main office and 2 warehouses (including showroom) are located in Waseca, Minnesota; just 70 miles south of the Twin Cities. By warehousing our entire line in southern Minnesota, we are able to offer fast, reliable shipping to our customers with low minimums.
As a family owned business with three generations behind us, we strive to offer great products at competitive prices. We want to be a partner in the success of your business and ours!

Family owned - Value Driven